He sells merch and tickets. That's #1 priority to them, ALWAYS. Don't you think they're afraid of live events turning into that pic of TNA we saw above? I doubt it will happen, but it seems like they are just making sure.
I like Sandow too, and I like PTP, Ryder, Drew McIntyre, Barrett, Ambrose, Cesaro, and even Heath Slater is good. But this roster is so way overloaded with undercards and is so bottom heavy they need to rethink this approach.
They almost need to trim the fat, bring back genuine jobbers to not bury genuine talent and give good pushes to the best of the best.