It's the attitude era scratching logo. That's what makes it look cheap. I don't think people would have been that miffed at the spinner belt if there wasn't that dumb logo. Any semblance of "attitude" from WWE had faded a long, long time ago, and putting something that crude on your belt just makes it look unprofessional. Fuck even in the attitude era the title looked like a serious sports title.
"Vince McMahon's face in 2013 looks like a dried-out ball sack."