This is the best fucking thing that's ever happened to the Star Wars franchise. And I'll just say this once: Disney, if you put out the original, unaltered trilogy on Blu-Ray, I will give you ALL OF MY FUCKING MONEY.
The most interesting thing I've heard about the new movies is that they'll be entirely new stories. Interesting because there's an absolute shit-ton of (canon) expanded universe Star Wars stuff out there that they could pick from if they wanted.
As for the "cross-promotional merchandise," I think you're letting your imagination get the best of you. It's not like they started putting Mickey Mouse ears on Captain America when they bought Marvel.
"COLONEL KLINK, WHY HAVE YOU FORSAKEN ME?!"