Because you know, making Punk look like a strong heel is completely out of the question. Has it never occurred to them that the reason they have low ratings is because they're booking Punk to look weak?
and honestly, I never liked The Rock that much either. He is one of the great talkers, but the only reason he got over is because his gimmick was a bully and a lot of the kids that grew up in the 80's and 90's were bullying teenagers themselves and he gave them material.
He's like "yo give me yo insurance information!" and I'm like "I didn't hit you with no car, I hit you with this mack truck I call a fist!"