People on Facebook have no excuse to not know about shows happening in their area. It's fucking embarrassing to read comments under band statuses after shows with people whining "OMG I DIDN'T KNO THEY WERE PLAYING DAMNIT I MISSED IT" and the sort.
7/4 Modest Mouse, Echo & the Bunnymen
8/11 Protest the Hero
8/27 Metallica, Mastodon