I don't pretend to like PBR
I am sometimes in the mood for a cheap beer and w/e I see first is what I want. Whether it be Cobra, PBR, Mickeys, Steel Reserve or Colt 45. I usually see PBR more often at shows, so I drink it more often. PBR markets the hipsters because they know the hipsters like their beer to be "authentic" or some bs like that. PBR actually funds indie music and shows so they can get their product out to the crowd they are aiming for.