To me it seems that as important as darkness and evil are to black metal, there is also a pretentiousness and an air of superiority surrounding black metallers. And Liturgy certainly has that down. I think their music is pretty decent but their frontman's writings have given them far more publicity than anything else they've done. Maybe they've hired a black metal marketing strategist. Next thing you know he'll be writing a black metal arts and crafts book with a chapter on how to make jewelry from bandmates skull fragments; the ultimate marriage of hipsters and church burners.
For the record I'll take an indie-hipster black metal band over deathcore dubstep anyday.