Yeah, but it's all this bullshit self-mythologizing. Maiden, Priest, Metallica and Sabbath (well, H&H most recently) DO NOT have press releases like this. Every single member of the band is quoted above as saying some incredibly smarmy, look how great we are and how much you should care about us bullshit. I get that their fans totally buy into it, but it doesn't make it any less pretentious, their fans are just wannabe pretentious douches without the talent to back it up. I think they've made some great music but if they just never spoke to the press again I think I'd like that.
Or, tl;dr - agreed with Jeff K.
Mortals are mortar and life is the fuse.