Except ATR doesn't get played on the radio...
Having become of fan of Shadows Fall with the War Within album, I find most of their earlier songs unlistenable. Same with ATR. Too "raw" (not a good thing in this case) and it just sounds boring to me. Same old death metal. I think the melody, especially in the vocals department for both bands, is a good thing. Their new albums aren't my favorite, but they aren't an indication of "selling out". That would infer some sort of increased popularity as a result of changing their sound, and I'm not quite sure that has happened.