Excellent column, just finished reading it. Try as I might, I can't hate the Heat. I'm going to root against them, ESPECIALLY when they play against Cleveland, but what they did wasn't malicious - it was just immature. Simmons' paragraph on how the team was assembled - "LeBron, Wade and Bosh thought, "This will be great! Three buddies playing together and winning titles! We've been talking about this for years! And we get to live in South Beach!" Mike Miller thought, "This will be great! I get to shoot 3s and win titles!" Udonis Haslem thought, "This will be great! I'll take a little less money to stay home and play with my boy Wade!" Juwan Howard, Jamaal Magloire and Zydrunas Ilgauskas thought, "Sure, we'd love to come along for the ride! This sounds like a blast!"" - is exactly right. How can we really hold a grudge against that?
Also, the new LeBron commercial IS great.
Also, on an unrelated note, people should be following Ball Don't Lie. It's the best NBA blog I've ever stumbled across: http://sports.yahoo.com/nba/blog/ball_dont_lie